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That Feeling | Video Project by UMIAR x Shor.ai

That Feeling | Video Project by UMIAR x Shor.ai

We present our latest video project, created in collaboration with Shor.ai, a digital and creative media studio that brings together new technologies, art and conceptual thinking. From the very beginning, we knew this would be a dialogue based on shared sensitivity and a similar approach to image-making and storytelling.

The central figure is Maria, exceptionally talented not only as a model, but also as a choreographer. Movement is her natural language, which is why we do not treat it as an addition to form, but as an integral part of it. She is accompanied by pieces from our previous collections, shown in a way that highlights their relationship with the body, gesture and rhythm.

"That feeling" is a story about jewellery that is felt with the whole body and the whole self. Jewellery is one of the most personal things we wear, close to the skin, in direct contact with movement and sometimes very close to emotion. It is this intimacy that gives form its meaning and allows material to become more than just matter.

In this project, we were interested in experience rather than illustration. We wanted to show jewellery as something that exists in relation to the body and responds to it, rather than as an object detached from context. Movement makes it possible to capture what is difficult to describe in words, yet deeply intuitive.

This is a story about sensation. About the idea that jewellery does not end with the image, but begins where the body appears.

 

 

We’re glad you’re here.
Magdalena and Malwina

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